Since Syphilis, Tuberculosis and Polio are on the decline in the Western world, one of the tasks of Big Pharma’s PR and advertising departments is to open up new markets. For that, they need to pathologise human weaknesses, give it a diagnostic label and sell drugs to “treat” the unwanted “symptom” like a disease.

When children can’t sit still in class and struggle with diligently listening to a dull teacher’s boring presentation of irrelevant crap, the kids may be diagnosed with “Attention Deficit Disorder”. The name alone says what it is: a deficit of the attention network in the brain. So the logical therapy would be to help the attention system to overcome its deficit, right?

The easiest way to do that is with Neurofeedback-based methods, but there are other sensible Behavioural Therapies that strengthen the mechanisms of attention in the kid’s brain. For example, the parents can provide clear-cut disciplinary measures and positive reinforcements to encourage socially acceptable behaviour and thereby strengthen the kid’s capacity for self-control.

Without Neurotherapy, that is an arduous task and so most parents willingly play along with paediatric psychiatrists who push hard to have all rowdy kids medicated. This way, children learn early that popping drugs is our society’s tool to suppress unpleasant feelings and to limit unwanted behaviours. In contrast, self-control, discipline and personal growth are simply too much of an effort for the majority.

Once patients have given up their personal autonomy in exchange for the apparent convenience of medication, they also accept that “being shy” is not normal but the lead symptom of “Social Anxiety Disorder”. No need to conquer the fear of rejection as there is now a diagnostic label and therefore an entitlement for “treatment” of this crippling “mental illness” with medication.

Women, torn between kids and career, burdened by absurd social norms for beauty, success and familial harmony, as well as exhausted from the attempt of “keeping up with the Joneses”, occasionally lose their urge for passionate love-making after a mere 18-hour work-day. What a relief that they can now claim to suffer from “hypoactive sexual desire disorder” (HSDD). One prescription later, they can serve their Viagra-loaded husbands as expected.

Words are thoughts. In order to manipulate thoughts, the pharma-medical industry teaches us to use medical terminology whenever possible. It has become “a real sickness” to name every possible complaint as a “disease“, for example “Degenerative Disc Disease” for persistent back pain.

And so it is no surprise when people ask about “risks and side effects” of a Behavioural Therapy as if it was a “medical treatment”. While we’re at it, what exactly arerisks and side effects“?

In the context of medication, the term “risk” refers to the probability of permanent damage caused by the drug. For example, the prescription-free household painkiller Paracetamol (Panadol®) is known to cause liver damage even at therapeutic doses.

Side effects” refers to the unwanted side of the drug’s main mechanism. For example, anti-seizure medication dampens brain activity indiscriminately. It reduces the rate of seizures, but also makes patients a bit dull and stupid. The nick-name of Topamax® among patients taking it is Dopamax.

Behavioural Therapies don’t have “risks and side effects” because they don’t introduce disruptive chemicals into the body. That doesn’t mean that they’re always a harmless, pleasant joyride. For example, a clumsy psychotherapeutic trauma resolution can easily become quite a teary, even re-traumatising affair when things go wrong. However, in such cases, the adverse reaction is the expression of the lack of control by therapist and client over the traumatic emotions rather than representative for the chosen technique.

When people start exercising after years of immobilisation, they can easily end up with sore muscles the next day which is the natural physiological reaction to the challenge. It would be misleading to call that a “side effect”. And while hobby-athletes can also sprain an ankle or break a bone during a workout, such an injury is rather a risk of life than a “risk of sport” in the pharmaceutical sense.

In Neurotherapy, we also see occasional adverse reactions which are specific to the client. Training the brain can make people a bit wired, unusually tired or cause a temporary mild headache. Beyond that, some clients can be very reactive to any type of change. They typically respond in a similar way to fast changes in their brain as they do to other fast changes in their lives. That may well be a sleepless night.

Since Neurotherapy is based on learning, pharmaceutical “risks and side effects” are not an issue. However, this is not true for those people who insist that “Life is a sexually transmitted disease and the mortality rate is 100%”.

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